Fun and Creativity are the bywords for the Mega Sour Range from Bobby’s Foods. We re-invent our slightly bonkers  character used for the brand to fit every product in the range…he’s always up to something new, he’s a great favourite in the kids confectionery sector and the good news is this newest addition has already been a massive success across the UK with re-ordering already underway after a successful launch earlier in 2024.

Our longstanding client Bennetts of Worcester have just added another delicious flavour to their fantastic Farmhouse Ice Cream range. Raspberry Ripple is a great favourite and is now available in 1 litre packs. These packs are available all over the County and beyond and like all of the designs we produce for our clients, we love to see them in situ on display. It still gives us a buzz after all these years!

On a recent trip to India, John and Louisa were stunned by the wonderful scenery and people and were even more excited about the flavours they encountered in the vibrant and delicious food! The inspiration was there to create something new and very special!
Attending workshops, gaining local knowledge and cooking dishes with leading chefs, studying spices and ingredients, all helped to make these new ready meals as authentic as possible in a convenient format. We were tasked with producing designs for the new curry range packaging that conveys this vibrancy and to fit seamlessly into the existing range.

Further to the design work we had already produced for the three churches of the parish, we were asked to modernise and refresh the old existing signage to incorporate the new logo for each church. The basic logo shape of the heart was also included to represent other activities of the parish and has worked well and successfully across all of their various media outlets. See how the look works here https://mlwc.church/

We were approached to produce logos for this working estate in Herefordshire. Quality fruit growing as well as traditional farming are the two main areas of activity on the estate. We were asked to produce a logo which could be easily adapted to represent these sectors across various media and for domestic use on the estate. A traditional feel with a contemporary twist was how we approached the design with the addition of graphic images to support the different sectors.

Our client Guthrie Roberts have an exciting new project in Worcester City centre.This is the complete reworking of the Old Fire Station building on Deansway. The building will be completely transformed into luxury apartments with some retail below and offer stylish contemporary living in the heart of Worcester. Our brief was to design a logo that reflected the feel of the building and then produce a brochure which could capture the imagination of potential buyers. We went through many ideas and names and finally ended up with the obvious one! The brochure can be viewed here. http://www.guthrieroberts.com/wp-content/uploads/2021/10/OFS-Brochure.pdf

Bone broth fans are going wild for the new Wild Game Broth from Osius. It’s packed with rich flavours and has many additional health benefits, as do all of the broths in the range. This is serious foodie stuff! As with the other packs, we’ve created some simple images to complement the main ingredients. If you want to try a bowl of benefits, go to abelandcole.co.uk or direct from www.osiusbonebroth.co.uk

This is our new pack for Bobby’s Fruit & Nut Mix. We wanted this pack to convey a “healthier option” grab and go snack product. The design follows what we’ve already done on the other Bobby’s nut packs, but a little more dynamic with our fruit and nut illustrations bursting out from the logo. Having studied other like products out there, we made ours much stronger to stand up against everyday snacks and not just a health food shop eat. It’s a well filled pack and great value.Just launched, so hoping lots of people Snack Smart! See all our designs for Bobbys at www.bobbysfoods.co.uk

This is a very interesting project for us.We were asked to design and print a number of booklets featuring different walks around Malvern focusing on some of the rare and amazing trees we are lucky enough to have in the town on the way. Tree name, picture, information and other fascinating facts are all there reflecting the development of the town and the people that shaped it. Famous visitors, artists and musicians were all drawn here when these trees were a bit younger. The booklets feature various walks around this Victorian gem and are available from Malvern Tourist Information and other shops in the town.

We’ve recently designed some whacky new vans for Bobby’s which will be seen first in the London area some time soon.New characters are being drawn by us constantly, but we chose some old favourites and best selling packs to feature on this design, then put them in a road race environment with an illustration drawn by us to suit.Vibrancy and fun are key features of the confectionery side of Bobby’s products and the vans offer a perfect billboard space to convey this wherever they go.Lots more of our characters and pack designs at www.bobbysfoods.co.uk

Packaging design has to do it’s job. This is demonstrated very well here. When a new product comes into this competitive market it has to have impact from day one. We loved the product, it looked good and tasted good too, so we had to really ramp up the styling and colours to give it a strong image good enough to compliment the product. Burger Bites all came together, product selection by Bobbys, pack design by ourselves, marketing and sales by Bobbys. The first production run sold out! Job Done.

Our client Guthrie Roberts asked us to produce a brochure to help promote their new development of luxury apartments in Upton on Severn.The logo came together quite quickly as the site was  originally a pear orchard, so we had a good direction to follow. An added bonus was that we had some brilliant photography by Malvern’s top photographer Jan Sedlacek, so all came out very well. Looking forward to working on the next one! More can be seen on the Guthrie Roberts website which we also designed including their new logo. www.guthrieroberts.com

Visitors were given a treat at Hanbury Show this year courtesy of Bobby’s newly wrapped Sprinter Van, with design and artwork by Frolic. Lots of goodies were available and everyone agrees it certainly has stand out! It’s part of Bobby’s latest marketing push to show presence at events and meetings throughout the year, where they can promote the fun (and tasty) aspects of the current product range.We really need some character costumes now but who is going to wear them, that’s the challenge. Incidentally,we also redesigned the logo design for the Hanbury Countryside show a couple of years ago.

Full of organic goodness and a favourite of Paleo diet followers, Lodge Farm’s new additional brand The Osius Bone Broth Company is currently enjoying huge success and is sold by Amazon, Primal Meats, Love Life, plus many more outlets. Louisa and John were early to realise how good this superfood product could be if it was produced properly and packaged accordingly for the market. After much consideration by all of us, Jane did a few very simple, light and modern designs for the packaging which were immediately liked, so we implemented that new look across the range and on to exhibition and printed material. Just goes to show how working with your clients and not just for them actually brings great benefits…just like Bone Broth. Why not give some a try, we have and it also makes a base for some amazing gravy! www.osiusbonebroth.co.uk

Our New Chango’s Tortilla Chips bag goes out on the road today.We really love this one as it looks like we have created a completely new brand within the sector.

We came up with the name after a bit of word play with ch ch cheesy and ch ch chilli. Ch ch Chango’s had what we wanted straight away and evokes the style of the snack perfectly. We added the little mule kicking to underline the fab chilli kick you get from this really tasty chip, plus he gives the pack a little bit more Mex style!

Notice on the left of the pack the pen sketch idea  I had after playing  with the words to get the layout…we didn’t really want to call it Bobby’s Chilli Cheese Tortilla Chips…so that’s how we arrived at the name and pretty much design all in one go.

The major plus was no one else had the name on a snack product, plus everyone at Bobby’s loved it.

This funky new kids product follows our Mega Sour Character evolving from a lollipop to a squeeze pop and now a spray.The picture shows me putting the finishing touches to the character illustration. As with all Bobby’s characters, this was all hand drawn and rendered by myself. Incidentally, all their product logo’s are produced by us in the same way.That’s how we keep them totally unique to Bobby’s. A fast response re-order has got them back in store for even more sales.Check out all the fantastic products (and all of our designs) at

www.bobbysfoods.co.uk

Louisa tempts QVC’s Charlie Brook with her delicious ready meals. Our new packaging design looks pretty tasty too and demonstrates the brilliant on shelf/freezer standout and product recognition we achieved with the rebrand. Have a look at the full video here

http://www.qvcuk.com/Lodge-Farm-Kitchen-8-Hand-Made-Meals.product.804015.html?sc=SRCH&cm_sp=VIEWPOSITION-_-1-_-804015

After last years revamp of the logo and packaging, we’re so chuffed that sales have gone up and all has been very well received by retailers and consumers alike.
John loves the fact that when we met him to discuss at The Feathers in Ledbury, I did a little pen sketch on a scrap of paper  while he was talking to show my thoughts of how it could look!

It was pretty accurate of how the job ended up… proper old fashioned “fag packet design”!

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We’ve got two new products for N2T on the go as well!! Great aluminium pump bottles with direct printing for here and the USA.

It involved me drawing a lovely flowery cat to match the dog…all good fun and the result looks great.

I can’t show pics yet as all our clients’ development work is of course confidential until they are released on the market.

By the way, N2T dog food is brilliant and top stuff for your pet…have a look at www.nose-2-tail.co.uk

After last years immense Bobby’s Foods FIR requirement artwork updates and new pack designs, we chugged back into action this year and soon
were into a re-brand for Bobby’s corporate which we have now completed, including some snazzy new van designs which are now
to be seen all over the nation!!

As always, some fantastic new products are in here at the mo getting the Frolic treatment… two particularly very exciting snacks to be added to the range!
Very tasty… we could do with some more samples Dave!

Check out their website at www.bobbysfoods.co.uk and see all our hard work!